Citrus producers in the state of Nuevo Leon, characteristics, problems and alternatives

Abstract

This study was conducted with the following objectives: a) to characterize the weakest actors in the productive chain in the citrus-growing region of Nuevo León by locating them in a scheme that represents the processes involved; b) to analyze this sector based on real production, information generated by the actors through an analysis of focal groups and the creation of a model designed to present responses on their fragility; and c) to establish mechanisms of incorporation into the agroindustrial sector by resolving the daily problematics that producers face. We began by interviewing 156 citrus producers using the theoretical focus called Localized Agroalimentary System (LAAS), strengthened by integrating qualitative and quantitative methods and considering the historical context. The information gathered through fieldwork allowed us to identify the producers and insert them into typologies created on the basis of similarities and differences, among other factors. The next step consisted in constructing a strengths, opportunities, weaknesses, and threats matrix that represented adverse or problematic situations and potential options for reinforcing the productive chain. This allowed us to generate an alternative model that would transform producers into strategic actors with a greater capacity for self-management and innovation in their orchards. Through a focus on regional analysis and specific resources, we obtained a typology of producers that emphasizes associative strategies, agroindustrial linkages, proposals for transforming intermediaries into system negotiators, the generation of risk management measures in decision-making, and a prospective alliance.