Competitividad: reto interconectado Empresa-País
DOI:
https://doi.org/10.32870/myn.v0i11.4988Resumen
Las nuevas economías de apertura creciente en materia de comercio internacional han suscitado el reto en las empresas para que desarrollen ventajas competitivas ante la hipercompetencia global. En este trabajo se exponen algunos modelos teóricos en que han sido propuestos distintos factores determinantes de ventajas competitivas para las empresas. Además se presenta el enfoque holístico, que enmarca el sistema de competitividad para el desarrollo de ventajas competitivas sustentables. El análisis de los distintos modelos da una visión de que la ventaja competitiva se sustenta en factores multidimensionales que deben gestarse dentro de las empresas y propugnarse con el apoyo de políticas públicas integrales y coherentes, puesto que de las ventajas competitivas de las empresas depende la consecuencia de la competitividad del país, lo cual representa un reto interconectado entre empresa-país.Citas
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Mercados y Negocios por Departamento Mercadotecnia y Negocios Internacionales. Universidad de Guadalajara se distribuye bajo una Licencia Creative Commons Atribución-NoComercial 4.0 Internacional.
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