Desarrollo de escalas de medición para la investigación en las ciencias administrativas
DOI:
https://doi.org/10.32870/myn.v0i8.4956Resumen
El presente artículo analiza el papel de la medición en las ciencias administrativas, haciendo énfasis en mercadotecnia, y la importancia de la teoría en el desarrollo de escalas de medición. Ofrece sugerencias para generar y evaluar instrumentos de medición, y recomienda un procedimiento para el diseño y conducción de estudios para el desarrollo de escalas.Citas
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Mercados y Negocios por Departamento Mercadotecnia y Negocios Internacionales. Universidad de Guadalajara se distribuye bajo una Licencia Creative Commons Atribución-NoComercial 4.0 Internacional.
Basada en una obra en http://revistascientificas.udg.mx/index.php/MYN/.
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