The Eye tracking a complementary tool for design evaluation

Abstract

The study of visual perception has its roots in the mid-twentieth century, but its application to graphic design is relatively recent. This text aims to highlight the various uses of eye tracking in evaluating various aspects of graphic design, such as form perception, text legibility, usability, and experience design in the various media used by graphic designers. Additionally, this text will outline concepts, tools, and methods that can be utilized in studying visual perception as it pertains to graphic design. The methodology employed in this research is documentary in nature, which involves the collection, review, and selection of relevant research on visual perception and eye tracking from various fields of study, including psychology, ergonomics, computer science, optometry, and others. The significance of this study lies in its contribution to the consideration of visual perception as a method for evaluating graphic design from a scientific viewpoint. It also provides an opportunity to explore the potential offered by technology for conducting visual perception research in the field of graphic design.