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Branding and personality of the visual brand

Authors

  • Andrea Pol Universidad de Palermo

DOI:

https://doi.org/10.32870/zcr.v1i1.106

Keywords:

identity, image, brand personality, visual mark, brand

Abstract

The visual identity projects a certain personality of the brand, through its graphic, spatial and chromatic elements. This is thestarting point for the construction of the brand image by the public. Sustained by the knowledge of transdisciplinary knowledge, we explore the nexus, theoretical, methodological and technical concepts, between the fundamentals of the graphicprojective techniques of psychology and the design of marks, the effects of defining the marking personality and the character of Brand, from its formal, spatial and chromatic.

Published

2017-01-30

Versions

How to Cite

Pol, A. . (2017). Branding and personality of the visual brand. Zincografia, 1(1). https://doi.org/10.32870/zcr.v1i1.106

Issue

Section

Pensamiento