eWOM y toma de decisiones del consumidor en el mercado hotelero: análisis bibliométrico

Authors

DOI:

https://doi.org/10.32870/myn.v1i42.7559

Keywords:

eWOM, proceso de toma de decisiones del consumidor, bibliometría, word-of-mouth electrónico

Abstract

El objetivo principal de este artículo es establecer las relaciones bibliométricas entre los términos: eWOM y Proceso de decisión de compra del consumidor, así como sus tendencias y principales indicadores y dimensiones estudiadas en la última década. Se mapeó el desarrollo del área de investigación en términos de la frecuencia de publicaciones y sus citaciones, las revistas o journals y la dispersión geográfica. Se encontró que la relación eWOM y toma de decisiones del consumidor tiene una tendencia creciente hasta 2017, después decrecre y poco se trabajó antes de 2009.

Author Biographies

Cecilia Morales del Río, Universidad de Guadalajara

Estudiante del Doctorado en Ciencias de la Administración en la Universidad de Guadalajara.Profesora de Asignatura "B" del Centro Universitario de Ciencias Económico Administrativas, del Departamento de Mercadotecnia y Negocios Internacionales, en la Universidad de Guadalajara.Presidente de Academia de Negocios Electrónicos, (Centro Universitario de Ciencias Económico Administrativas) del Departamento de Mercadotecnia y Negocios Internacionales, en la Universidad de Guadalajara.  

Antonio de Jesus Vizcaino, Universidad de Guadalajara

Profesor Investigador (Centro Universitario de Ciencias Económico Administrativas) en el Departamento de Mercadotecnia y Negocios Internacionales de la Universidad de Guadalajara.

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Published

2020-07-01

How to Cite

Morales del Río, C., & Vizcaino, A. de J. (2020). eWOM y toma de decisiones del consumidor en el mercado hotelero: análisis bibliométrico. Mercados Y Negocios, 1(42), 93–118. https://doi.org/10.32870/myn.v1i42.7559