The shared benefit approach to competitiveness
DOI:
https://doi.org/10.32870/myn.v0i39.7333Keywords:
Stakeholders, shared benefits, competitivenessAbstract
The purpose of this article is to show a new approach to measure competitiveness in organizations by introducing a measurement of processes capabilities index concerning meeting needs and expectation of essential stakeholders. The argument initiates of considering a logical syllogism that relates identifying and fulfilling stakeholders needs and expectations with organization competitiveness, second compare two-way investments and benefits received among stakeholders and organizations and then proposes the use of process capability index to measure the competitiveness regarding stakeholder’s management. An example of any given company is used to explain a quantitative approach and the use of a calculated cpk index to measure organizations capabilities regarding shared interest. The proposition shows a proposed general model of equilibrium in the shared benefit that can explain a quantitative approach of the capacity of the organization to manage stakeholders.References
El objetivo principal de este trabajo es analizar los factores que influyen en la intención de continuar con el uso de las aplicaciones para solicitar el servicio de taxi privado entre los jóvenes de la ciudad de Guadalajara, Jalisco, México. Se centra en las relaciones entre la calidad de la información, calidad del sistema, calidad del diseño de la interfaz, influencia social y el riesgo percibido. En total se recolectaron 144 respuestas válidas para el análisis de regresión múltiple. Los resultados indican que la calidad del diseño del interfaz, la influencia social y el riesgo percibido son predictores influyentes en la intención de continuar el uso de este tipo de aplicaciones móviles.
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Mercados y Negocios by Department of Mercadotecnia y Negocios Internacionales. University of Guadalajara is licensed under a License Creative Commons Attribution-NonCommercial 4.0 International.
The author retains the copyright.