Cuestiones conceptuales de recursos y capacidades como determinantes del desempeño financiero
DOI:
https://doi.org/10.32870/myn.v0i36.7013Keywords:
recursos intangibles, desempeño financiero, teoría de los recursosAbstract
Los recursos y capacidades que soportan negocios en marcha, entornos moderadamente dinámicos o cambios aparentemente no radicales pueden tener importantes atributos dinámicos que juegan un papel fundamental en el desarrollo y competitividad de las empresas, generando ventajas competitivas, elevado desempeño financiero y disminuyendo los riesgos.References
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Mercados y Negocios by Department of Mercadotecnia y Negocios Internacionales. University of Guadalajara is licensed under a License Creative Commons Attribution-NonCommercial 4.0 International.
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