Murillo, E., Sádaba, T., Mir-Bernal, P., Terán-Bustamante, A. and López-Sánchez, O. (2024) “Internal Branding Processes in a Fashion Organization: Turning Employees into Brand Ambassadors”, Mercados y Negocios , (52), pp. 3–30. doi: 10.32870/myn.vi52.7718.