GAYTÁN CORTÉS, J. . The value and life of products and services based on culture, knowledge, and technology. Mercados y Negocios , [S. l.], n. 57, p. 143–154, 2026. DOI: 10.32870/myn.vi57.8094. Disponível em: http://148.202.248.171/meryneg/index.php/MYN/article/view/8094. Acesso em: 11 feb. 2026.