JOSHI, M.; MATHUR, D. . Experiential Retail in the Smartphone Industry: Consumer Behaviour and Brand Loyalty. Mercados y Negocios , [S. l.], n. 56, p. 51–80, 2025. DOI: 10.32870/myn.vi56.7835. Disponível em: http://148.202.248.171/meryneg/index.php/MYN/article/view/7835. Acesso em: 8 dec. 2025.