HERNÁNDEZ WILLOUGHBY, S.; LÁZARO PERNIAS, P. Femvertising and its impact on psychological reactance and purchase intention of Mexican female consumers. Mercados y Negocios , [S. l.], n. 49, p. 43–64, 2023. DOI: 10.32870/myn.vi49.7694. Disponível em: http://148.202.248.171/meryneg/index.php/MYN/article/view/7694. Acesso em: 27 jul. 2024.