[1]
Murillo, E., Sádaba, T., Mir-Bernal, P., Terán-Bustamante, A. and López-Sánchez, O. 2024. Internal Branding Processes in a Fashion Organization: Turning Employees into Brand Ambassadors. Mercados y Negocios . 52 (May 2024), 3–30. DOI:https://doi.org/10.32870/myn.vi52.7718.