De la innovación frugal a la innovación inversa: el caso del modelo Farmacia Doctor en el sector salud en México
DOI:
https://doi.org/10.55555/IS.15.123Palabras clave:
Innovación Frugal, Innovación Inversa, Base de la Pirámide, Sector Salud, MéxicoResumen
Este artículo analiza el desarrollo de innovaciones para la Base de la Pirámide (BP) en el sector salud en México. A partir de un estudio de caso en la industria de la salud en México, se analiza la manera en que las innovaciones para los pobres se originan y evolucionan con el tiempo tanto en su contenido como su mercado objetivo. A partir del caso del modelo farmacia-doctor identificamos la manera en que, en el mismo país, la innovación frugal puede evolucionar hacia una innovación inversa. Asimismo, este artículo también discute las condiciones necesarias para que surja la innovación frugal. Además, este artículo demuestra que una innovación frugal diseñada inicialmente para satisfacer las necesidades de las personas bajos recursos puede permear a los mercados compuestos por personas con niveles de ingresos más altos en el mismo país. La aportación de este artículo es que contribuyen a una mejor comprensión de la literatura emergente sobre la innovación frugal e inversa.From frugal to inverse innovation: the case of the ‘medical-pharmacy’ model in Mexico’s health sector This article analyzes the innovations at the base of the pyramid (Bop) in Mexico’s health sector. From the perspective of this sector, it analyzes how innovations for poor people are created and transformed over time in terms of both their content and their commercial objectives. For the case of the medical-pharmacy model, we describe its evolution in terms of transit from a frugal innovation to an inverse innovation. The essay discusses the conditions required for the emergence of a frugal innovation, and describes how an innovation of this nature, designed initially to meet the needs of low-income people can enjoy success, as well, in higher income markets. The contribution of this article is to help understand the growing literature on frugal and inverse innovation.Keywords: frugal innovation, reverse innovation, base of the pyramid, health sector, MexicoCitas
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